B2B Appointment Setting
Cold calling that gets past "not interested"
Everyone hates cold calls except the companies that grew on them. The difference is craft: a caller who has done ten thousand dials, a script that earns thirty seconds, and a list that deserved the dial in the first place.
Overview
Cold calling services at Aadhya
We run outbound calling campaigns for B2B pipelines and structured telemarketing programmes — prospecting, event invitations, win-back campaigns, survey and verification calls, and COD/order-confirmation lines for e-commerce. Callers are trained on live-call libraries, every call is recorded, and dispositions land in your CRM the same day.
Cold calling is a component: pointed at meetings it becomes appointment setting; wrapped with closers it becomes an outsourced sales team. Buy the component when you own the rest of the machine.
At a glance
- Campaign types
- Prospecting, event fill, win-back, verification, COD confirm
- Volume
- 80–120 quality dials per caller-day
- Recording
- Every call, retained and shareable
- Compliance
- DNC scrubs, honest ID, state-consent aware
- CRM
- Dispositions synced same-day
- Pricing
- Per caller-hour, per caller-month, or per outcome
What you get
Built for accountability, not activity
- Callers matched to the campaign: B2B-fluent voices for prospecting, high-empathy voices for win-backs, speed-and-accuracy rosters for verification lines.
- Script co-writing: pattern-interrupt opener, one honest value line, one question — iterated weekly from recordings, not opinions.
- Objection library built live from your first 500 dials and drilled in standups.
- Honest metrics: connects, conversations >30s, and outcomes — not vanity dial counts.
- List hygiene loop: wrong numbers and dead companies fed back to the data desk daily so the list improves as it burns.
How it starts
- Brief
- Objective, list, offer, disqualifiers. Script drafted for your approval in 3 days.
- Calibration week
- First 300–500 dials establish connect rates and objection patterns; script v2 ships.
- Run
- Daily dispositions, weekly recording reviews with you, monthly cost-per-outcome.
- Scale/stop
- Numbers decide: campaigns that clear your target cost-per-outcome scale, others stop.
Pricing shape
How this service is priced
Exact rates live on the pricing page — published, because serious buyers filter on it.
- Per caller-month
- Dedicated caller ~160 hours. Best for sustained programmes.
- Per caller-hour
- Short campaigns and event pushes.
- Per outcome
- Available after calibration proves the unit economics.
Fit check
Built for some teams. Wrong for others.
Honest scoping saves both sides a month. This desk fits when:
- Sales teams with a working motion needing more conversations at the top
- Event and webinar programmes needing fill without burning the AE team
- E-commerce operations needing verification and confirmation lines
Probably the wrong desk if: US consumer cold sales — TCPA exposure we decline on principle; Offers that cannot be explained in two sentences (fix the pitch first); Lists you would not want your brand associated with calling.
The Aadhya way
Calling is a craft with a feedback loop measured in hours: today’s recordings change tomorrow’s script. That loop — daily dispositions, weekly reviews, an objection library that grows — is what you are actually buying. Callers are the instrument; the loop is the music. Campaigns that skip the loop plateau at week two and never learn why — ours get measurably better every week the recordings are reviewed.
Questions buyers ask
Dedicated callers from ~$900–$1,300/month; hourly from ~$8–$12 depending on campaign complexity and language. Per-outcome pricing unlocks after the calibration weeks establish honest baselines. See pricing.
80–120 quality dials per caller-day on a clean B2B list — beyond that you are buying voicemail drops. Connect rates of 8–15% are typical; below 5% the list, not the caller, is the problem.
Power dialing for efficiency, yes; robocalls and voicemail-bombing, no. They are compliance hazards and brand acid. Every connected call is a human conversation.
All of them. Recordings are retained and shared; weekly reviews walk the best and worst calls with you. Vendors who resist recordings are telling you something.
Selectively: verification lines, COD confirmations, appointment reminders, win-backs to existing customers. Cold consumer sales in the US triggers TCPA exposure we will not take on — and will talk you out of.
B2B prospecting operates within DNC rules; lists are scrubbed where required, callers identify honestly, and per-state recording consent is configured per campaign. Compliance constraints go into the brief, not the excuses.
Yes — US (all zones), UK and Australia shifts are standard rosters here. Your prospects get calls at 10am their time, not ours.
Brevity and one honest question. Thirty words to earn thirty seconds, one specific value claim, one question that starts a conversation. We drafted enough failures to know — which is why yours is co-written and iterated on recordings.
List in hand: one week (script, approvals, dialer setup). List to be built: add a week for the data desk to source and verify it.
Gladly — warm lists outperform cold by multiples and the compliance posture is simpler. Win-back campaigns run on softer scripts, price per caller-hour, and typically pay for themselves inside the first reactivated cohort.
Telemarketing is the calling capability priced on effort or actions; appointment setting is that capability accountable for held meetings. If a meeting is the outcome you want, buy that directly.
Next step
Start with a pilot, not a contract.
Describe the queue, the list or the workload. You get a written pilot plan and a fixed quote within 48 hours — and the pilot itself proves us before you commit to anything longer.