White-Label Agency Services
PPC accounts managed like the budget is ours
Ad accounts rot from neglect: stale negatives, drifting budgets, ads nobody tested this quarter. Our certified managers run Google and Meta accounts on a weekly discipline — under your agency’s brand or directly for yours.
Overview
PPC management at Aadhya
We manage Google Ads and Meta Ads accounts end-to-end: structure, keywords and audiences, ad copy testing, negative sweeps, budget pacing, landing-page feedback and conversion-tracking hygiene — with a weekly work log that proves the account was actually touched.
Two doors: white-label for agencies (your reporting template, your brand, wholesale per-account rates) and direct management for SMBs who want the same discipline without an agency layer. Tracking issues get fixed first — the number of accounts optimising toward broken conversions is the industry’s quiet scandal.
At a glance
- Platforms
- Google Ads (Search/PMax/Shopping), Meta, Microsoft
- Cadence
- Weekly optimisation log, monthly strategy note
- Tracking
- Conversion audit + fix in week one, always
- Reporting
- Your template (agencies) or ours, plain-English
- Certifications
- Google-certified managers
- Pricing
- Flat per account/month by spend band — no % creep
What you get
Built for accountability, not activity
- Week-one tracking audit: conversions verified against your CRM/orders before any optimisation — optimising to broken data is expensive theatre.
- Structural rebuilds where warranted: consolidated campaigns, intent-tiered keywords, PMax with real asset-group discipline.
- Testing as routine: every account carries a live ad test and a documented next one; results logged monthly.
- Negative-keyword sweeps weekly — the least glamorous, highest-ROI habit in search.
- Budget pacing alerts: monthly budgets tracked daily; overspends are caught by us, not your invoice.
How it starts
- Audit
- Free account audit: tracking, structure, waste estimate. Written, not a sales call in disguise.
- Fix
- Tracking corrected, structure rebuilt if needed (fixed quote when major).
- Run
- Weekly optimisation cadence + log; monthly plain-English strategy note.
- Review
- Quarterly: performance vs targets, next-quarter test roadmap.
Pricing shape
How this service is priced
Exact rates live on the pricing page — published, because serious buyers filter on it.
- Per account / month
- Flat by spend band — from ~$300/mo under $5k spend.
- Agency wholesale
- Multi-account tiers for white-label partners.
- Rebuild project
- One-off restructures with fixed quotes.
Fit check
Built for some teams. Wrong for others.
Honest scoping saves both sides a month. This desk fits when:
- Agencies managing 5+ accounts on founder hours
- SMBs whose accounts have not been meaningfully touched in months
- Businesses whose conversion tracking nobody fully trusts
Probably the wrong desk if: Ad spends under ~$1k/month where fees distort economics — we will say so; Anyone wanting guaranteed ROAS numbers before an audit; Set-and-forget expectations; PPC is a weekly craft or it is decay.
The Aadhya way
Ad accounts are gardens: untended, they do not pause — they rot expensively. The weekly log exists because "we optimised" is the industry’s emptiest sentence; ours itemises every negative added and test launched, so the maintenance is visible, auditable and, over quarters, compounding.
Questions buyers ask
Flat monthly by spend band: from ~$300/month for accounts under $5k spend, scaling with complexity, wholesale tiers for agencies on the pricing page. Flat beats percentage-of-spend because your incentive and ours stay aligned: efficiency, not budget inflation.
A competent in-house PPC hire runs $60k+ and manages maybe 15 accounts; agencies below that scale bleed margin on the salary. Wholesale per-account pricing converts that into cost-of-goods that scales with revenue — the entire white-label argument in one line.
Always — their account, your (or their) billing, our manager access via your agency MCC. Account history and data stay with the client; nobody gets held hostage.
Every change made: negatives added, bids/budgets moved, tests started or concluded, anomalies investigated. Agencies forward it in their own template; it is the proof-of-work most PPC vendors cannot produce.
It is mandatory week-one work: GA4/Ads conversion audit, dedupe of double-firing tags, offline-conversion imports where the sale closes in a CRM. Roughly half the accounts we audit are optimising toward wrong numbers.
Yes, with discipline PMax punishes the lack of: clean asset groups, search-theme hygiene, brand exclusions, and profit-weighted conversion values where feeds allow. PMax is an amplifier — of good and bad inputs alike.
Meta (prospecting + retargeting), Microsoft Ads (cheap incremental B2B volume), and Shopping/feed management including feed fixes via the data desk.
Process, not miracles: verified tracking, weekly work, documented tests, and honest monthly reads. On neglected accounts the first 90 days typically finds 15–30% wasted spend; on well-run accounts we say so and earn our fee in testing velocity.
Below ~$1,000/month, management fees distort economics — we will say so and suggest a setup-then-selfrun package instead. The flat fee starts making obvious sense from ~$2k spend.
We advise on landing pages in every account (the ad is only half the click) and build them where you want: WordPress and simple static builds in-house, deeper builds quoted per project. Where an existing page underperforms, the weekly log will nag you about it with data.
Access today, audit inside 3 business days, tracking fixes same week, full cadence from week two. Client-facing (agency) onboarding adds only your template setup.
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Next step
Start with a pilot, not a contract.
Describe the queue, the list or the workload. You get a written pilot plan and a fixed quote within 48 hours — and the pilot itself proves us before you commit to anything longer.